What is Digital Marketing and What We Are Going to Study in DigiShaala?
Simply put, digital marketing is the advertising of products or brands using electronic devices or the internet. It also combines text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses various channels and technologies that empower an institution to review campaigns, content, and approach to understand what’s working and what isn’t – typically in real-time.
Simply put, digital marketing is the advertising of products or brands using electronic devices or the internet. It also combines text messaging, instant messaging, video, apps, podcasts, electronic billboards, digital television and radio channels, etc. Digital marketing uses various channels and technologies that empower an institution to review campaigns, content, and approach to understand what’s working and what isn’t – typically in real-time.
Topics that we are going to cover are stated below:-
- What is SEO?
- What are search engines and their functions?
- Understanding traffic, keywords, etc .
- On-page optimization
- Site Analysis
- Keyword Research With Google Keyword Planner
- Domain, URL Structure, Title Tag
- Meta Tag, Anchor Tag, H1 Tag
- Google Analytics (Code Generation)
- Image Optimization (Alt Tag),
- Sitemap Creation & Submission (html and xml)
- Robots.txt, Custom 404,
- 301 Redirect, .htaccess
- Content Optimization
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